This is a 35% increase compared to the same quarter in 2020.Īlphabet’s revenue for 2021 was $257.6 billion which is a 41% increase from $182.5 billion in 2020. $61.2 billion of that figure came from Google advertising. How much does Alphabet earn from ad revenue?Īlphabet-Google’s parent company-announced revenue of $75 billion for Q4 2021. Is Google Search a viable option for paid advertising? As these Google advertising statistics will show you, many marketers are still relying on the platform to promote businesses - and for good reason. Source: Search Engine Land Google Ads statistics

Other industries that have a high CPA include health and medical ( $126.29), employment services ( $105.79), home goods ( $86.68), and industrial services ( $77.52). The legal industry has the highest cost per action (CPA) at $137.17. Source: Google Blog Which industry has the highest cost per action? Research by Wayfair SEO (published on Moz) shows that organic CTR lost 25% share on desktop and 55% on mobile devices compared to results two years prior. This is the case for search queries in the e-commerce category where there are plenty of ads for almost every query. Source: PPC Hero Are organic CTRs losing momentum?

How many brands see PPC as important for their businesses?ħ9% of brands said that PPC is a huge driver for their businesses. These PPC ad statistics will give you an idea of what the current state of PPC advertising looks like today. 77% of users are confident they can spot a paid search advertisement.52% of marketing agencies want to push their clients to invest in Google ads.

Global ad spending will grow by 5.7% in 2023 and 7.4% in 2024.

The average click-through rate for Bing Ads across all industries is 2.83%.

64.6% of users will click on a Google Ad if they are looking to buy an item online.

The legal industry has the highest CPA at $137.17.

Search ads provide an 80% lift in top-of-mind brand awareness among consumers.

Businesses will typically spend $9,000 to $10,000 a month on PPC campaigns.

Organic CTR lost 25% share on desktop and 55% on mobile devices.

79% of brands said that PPC is a huge driver for their businesses.

Pay per click advertising google